This course is an elementary introduction to the principles of visual communication. It is about learning HOW and WHY we see WHAT we see and how we make MEANING out of VISUAL MESSAGES.

Students are introduced to theories of perception, Gestalt, cognitive load, concepts of form, pattern, color, composition and function while exploring basic problem solving strategies in two-dimensional space. Emphasis is on the development of visual awareness and visual literacy as it concerns the creation of accurate and responsible messages.

What you will learn:

  • Why we see what we see.
  • How we can use that knowledge to create more effective visualizations of information.
  • How to solve visualization problems both individually and as part of a team.

DEADLINES will be strictly adhered to and attendance is mandatory. Study the SCHEDULE — it has all the ASSIGNMENT DUE DATES.

  • Students who wish to receive academic accommodations for this course must first register with Student Accessibility Services (SAS) in order to begin the accommodation process.  The SAS office will provide registered students with the specific information they will need to share with each instructor.  SAS is located on the second floor of the Main University Library and is open from 8:00 am to 5:00 pm Monday through Friday.  Please note Student Accessibility Services was previously known as Disability Support Services.